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CDP FOR MARKETING AUTOMATION

Data & Audience Intelligence Services for Maximizing ROI

user acquisition platforms

For Growth & Advertising

user acquisition platforms

For Growth & Advertising

user acquisition platforms

For Growth & Advertising

CAPTURE RICH DATA

Benefit from knowing your customer & their actions against every touchpoint

mTraction specializes in providing data according to your business domain, industry patterns, and requirements. Our rich data is accurate, pertinent, and organized due to our pre-defined key value points based on thorough research across verticals.

Rich Data for Industry Specific
Insights

More than 100 Key Value Pairs which help you get into details such as product ratings, conversations, and content viewed; analyse in-app activities including purchase trends. Our KVPs have been customized for industry verticals such as content, mCommerce, travel, gaming and social.

How Rich Data Drives Your
Business

Cross reference our industry specific insights for a predictive evaluation of your selling strategy and in-app conversion goals. With in-depth data analytics based on KVPs and custom data points, you can take advantage of understanding and tapping user behaviour.

Get Detailed Reports for
Reference

Build and use our multivariate reports for deep diving into data, and direct your campaign strategy. Download and extract summarized or detailed reports which can be deployed via other marketing tools and campaign management softwares.

MOBILE APP ATTRIBUTION

IN-APP ANALYTICS & COHORTS

Retention Cohorts

Identify, track, and nurture your quality users using our in-app data analysis. Our cohorts help you track quality sources and retain customers with the highest LTV.

Purchase Cohorts

Keep a tab on your user purchases and performance. mTraction comes with purchase cohorts, which enable visual data tracking. Check periodic performance and extrapolate strategy based on our data analytics for better sales and returns.

Revenue Cohorts

Measure your profits against set revenue targets. Keep track of your users and optimize ROI using our revenue cohorts. Our SDK helps you monitor your revenue sources and optimize efforts spent using data insights.

Custom Cohorts

mTraction includes custom cohorts with pre-defined events for in-depth, in-app analytics. Start using multiple data points in cohorts to keep track of the in-app activities and trends which make user patterns recognizable. Map factors exclusive to your app’s performance using our SDK’s custom events and value points.

HOW DOES COHORT ANALYSIS HELP YOUR BUSINESS?

Target with better precision

Get more accurate results for your campaigns by using specific insights derived from correlated or independent Cohorts.

Quickly identify trends

Be the first one to spot important correlations hidden in piles of data. Rely on our Cohort Charts to influence your product strategy.

Personalize your services

Improve the engagement of your App by identifying the most valuable cohorts and reach out to your priority users using personalized messages.

Driver greater conversions

Make intelligent decisions by narrowing down on those events which will most likely lead to easy conversions.

Compare as per your predefined KPIs

Leverage on our tailor made services to suit your marketing efforts. Make use of Custom Cohorts to optimize your campaigns based on predefined KPIs.

Map user behaviour

Map your users by understanding their in-app usage behaviour. Starting from activity details to purchase history, keep track of everything.

SEGMENT BUILDER

Build unlimited user segments

Change the way you interact with your audience with the mTraction Segment Builder feature. Build unlimited user buckets based on our data pertaining to user activities, events, and other user insights. Simply group your users into segments of your choice and engage them any way you want. Rely on our notification services with real-time reports to engage differently with each user segment.

Enrich the quality of your user segments with KVPs

Go beyond tracking page views and events by adding more than 100 Key Value Pairs. KVPs give you additional insights on user behaviour by capturing detailed attributes about them. In case you’re using another platform for user segmentation, you can still work with mTraction. Simply upload the existing lists of device IDs to our platform and target your users with personalized messages.

Better your marketing campaigns by engaging your userss

Accomplish multiple tasks with your created user segments. Send customized notifications, or build a user-specific marketing strategy to do more with your user buckets. Better your marketing campaigns by implementing the user insights derived from each segment.

CRM & RE-ENGAGEMENT

Join the conversation

Do you know about the likes and dislikes of your users? Strike the right chord with them through personalized text and picture messages. Additionally, direct users to a specific landing page via mTraction’s deep-linking feature.

More power with better customization

Send customized push notifications to your priority users using the mTraction push-scheduler. Start off by setting a personalized message and schedule push notifications for the user segments you wish to target. Reach out to your important users at the right time and drive greater ROI for your business. Explore better customization options for scheduling push notifications, A/B testing, and test pushes.

Optimize your push messages

Get real-time updates of all your push messages and track their post-delivery performance. Learn about important events such as purchase actions taken up by user segments and failed pushes to better your future campaigns. mTraction failure reports help you identify the possible causes of failure through its detailed, data-oriented approach. Also, use our Do Not Disturb feature to ensure that you do not push notifications to your users in DND timezones, unless necessary.

FRAUD DETECTION

What is digital ad fraud?

PPC, PPM, CPI, CPR, and CPT campaigns are all prone to digital ad fraud. Ad fraud occurs when traffic is manipulated to give the impression of successful campaign performance, while in reality the quality suffers. This fraud can be technical (bots or malware) or human (illegitimate traffic).

How does digital ad fraud hurt your business?

Millions of digital ad dollars are wasted by app owners due to frauds committed by supply sources. Furthermore, inaccurate contributions combined with fraud technologies may lead to app marketers paying for organic traffic. As a result, fraudulent sources are holes in your ROI bucket.

How does mTraction avoid fraud?

Our detectors and algorithms pinpoint installation sources which contribute to fraud installs and fraud usage which can be monitored regularly for better campaign management. These detectors and algorithms use a mix of advanced technologies to check patterns for uncovering bots, automated scripts, malware and other forms of illegitimate traffic.

CASE STUDIES

CDP Customers

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