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Optimized Demand Side Platform

Objective Based Real Time Optimization

Multi SSP Integration

Bid across SSPs like MoPub and Smaato.Extending to Google AdX.

Dynamic Bidding

Automatic dynamic bidding logic e.g. $1 bid will bid $0.8 to $1.2 and optimize for savings

Objective Optimization

CTR optimization for eCPC. Conversion optimization available soon. E.g. will optimize for Installs, Leads etc.

Frequency Capping

Impression or Click capping for X times
in Y days.

Personalized Targeting

Broad-based targeting for Location, Gender, Age or specific Device ID based campaigns.

Viewability & Site Research

MOAT & ForensiQ integration for Viewability guarantee+ Site Research for audience & bid estimations.

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