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A quick read to understand mTraction's CRM-Re-engagement feature. During a normal day, every mobile user comes across five to six push notifications or advertisements on their phone. But do they click on all of those ads? Let me rephrase that. Suppose, you’re shown 3 different mobile ads about an offer on Apple products, a trailer of the latest Game of…

segment builder

Everything you need to know about mTraction's Segment Builder Gone are the days of ‘One size fits all’ marketing. Today, mobile marketers have understood the advantage of understanding the taste and preferences of users for ensuring greater success of their marketing campaigns. In fact, it is the era of creating personalised experiences for users through relevant and specific campaigns. That’s why…