Top Menu

Tag Archives mobile apps

photo2

A quick read on mTraction's 'Capture rich data' feature In our previous blog-post, we did a detailed take on how mTraction’s Cohort Analysis feature helps marketers and app owners with their user data. While Cohort Analysis will tell you about what’s the best way to utilise your data to derive actionable insights, let’s get to the part of ‘capturing’ data.…

segment builder

Everything you need to know about mTraction's Segment Builder Gone are the days of ‘One size fits all’ marketing. Today, mobile marketers have understood the advantage of understanding the taste and preferences of users for ensuring greater success of their marketing campaigns. In fact, it is the era of creating personalised experiences for users through relevant and specific campaigns. That’s why…

FB blog image748x450_a

With the increasing affinity of marketers towards mobile, it has become extremely important to track and measure the performance of marketing campaigns. This has called for the need to have a unified user data management platform that makes it convenient to monitor attribution data, in-app analytics and user-engagement. By having these three core features in one platform, App Owners and…

Close