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The boom in global m-commerce continues to bring in good news every year. According to a Business Insider Intelligence report, m-commerce is estimated to reach $284 billion (in sales) by 2020. With this rise in growth, most of the m-commerce app owners are taking mobile marketing very seriously. Be it the acquisition of new app users or re-engaging with the…

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Everything you need to know about mTraction's Segment Builder Gone are the days of ‘One size fits all’ marketing. Today, mobile marketers have understood the advantage of understanding the taste and preferences of users for ensuring greater success of their marketing campaigns. In fact, it is the era of creating personalised experiences for users through relevant and specific campaigns. That’s why…

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With the increasing affinity of marketers towards mobile, it has become extremely important to track and measure the performance of marketing campaigns. This has called for the need to have a unified user data management platform that makes it convenient to monitor attribution data, in-app analytics and user-engagement. By having these three core features in one platform, App Owners and…

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